AI’s adoption in Latin America: An interview with Prezent’s Antoine Valentone

By April 29, 2024

Artificial intelligence is widely expected to alter countries’ growth and development trajectories, including for those in Latin America.

According to the United Nations Development Programme, AI is forecasted to contribute up to 5.4 percent of Latin America’s GDP by 2030, which would be equivalent to half a trillion dollars.

For insight into how enterprises can best leverage this technology, Antoine Valentone, VP Success at Prezent, was interviewed. The interview is reprinted below with permission.

Can AI improve our skills, both in communication and in other areas?

Yes, I think AI can play a very important role in improving our business communication skills and helping us be more productive. For example, AI will help automate repetitive tasks such as composing emails, scheduling meetings, and summarizing conversations. This automation will free up employee time to do more strategic work that requires a human touch.

Additionally, artificial intelligence can help generate clear, concise, and grammatically correct content, saving time and effort that would have otherwise been wasted.

What advice do you give to leaders to take advantage of AI in their communication strategies?

First of all, my advice is to start with achievable goals. Don’t try to check your entire communication system at once. Identify specific areas where AI can provide the most significant benefit, such as automating email responses or personalizing marketing campaigns. Then, regularly track the impact of your AI-powered communication efforts.

Analyze metrics such as customer satisfaction, engagement, and conversion rates to determine if your chosen methods are yielding positive results. Finally, as AI technology continues to evolve, stay informed on the latest advancements and adapt your communication strategies accordingly.

What is your main recommendation for SMEs when adopting AI?

As AI adoption continues to grow, SMEs must be careful not to overestimate AI’s capabilities. While AI can be powerful, it is not perfect. SMEs need to understand that AI models can be biased, make errors, and lack the nuanced understanding that humans possess.

As a result, SMEs need to analyze and validate data. Don’t blindly accept AI results. SMEs must understand the reasoning behind the results and be able to explain them to others, especially if the results appear questionable.

What motivated the creation of a product to improve communication with AI?

Prezent was born from a simple belief: “Everyone deserves a fair chance to realize their ideas.” The fact is that many people have difficulty with business communication. One may have difficulty empathizing with their audience, structuring their thoughts, or may stumble because they do not speak their primary language.

As a result, their ideas are not accepted, decision-making slows down, and companies lose competitive advantage.

What is the main problem you are solving?

Our mission is to build an intelligent and successful communication platform that democratizes great business communication. Prezent is a platform that understands the multidisciplinary nature of business communication and that boosts communication effectiveness, reduces presentation time and transforms the way companies make decisions.

What is your short-term vision for the adoption of the platform in Latin America?

While the platform is currently available worldwide through our cloud system, we currently only support English and Japanese languages. We are in the process of adding the Spanish language to increase adoption in Latin America.

Disclosure: This article mentions a client of an Espacio portfolio company.